As a Writer/Producer on Season 6 of Love & Hip Hop: Miami, I played a key role in shaping the campaign’s creative direction. I collaborated with the art director to develop the visuals and crafted the language that defined the tone and voice of the season’s marketing. In addition to creative development, I supervised episodic content for linear broadcast and supported a wide range of 360 marketing initiatives—ensuring consistency across promos, social, and digital platforms.