Tyler Perry’s Divorced Sistas is the highly anticipated spin-off of Tyler Perry’s Sistas - the #1 scripted series on linear television for AA P18-49. I served as a writer producer on behalf of BET and worked in collaboration with Tyler Perry Studios to develop and execute promotional content that introduced the new series with impact. My contributions included scripting and producing key creative assets, such as sneak peeks and exclusive commentary pieces featuring Tyler Perry, including one that premiered during the BET Awards. Beyond video, I also ideated experiential elements for the show's launch, including activation concepts and themed cocktail ideas for the Los Angeles premiere event, helping to bring the campaign to life on and off screen.