As Associate Creative Director for all three seasons of College Hill: Celebrity Edition on BET+, I collaborated closely with the art director to conceptualize, pitch, and execute the full suite of promotional elements—including video, key art, and social deliverables. We built the creative campaign from the ground up, crafting a fresh and vibrant identity for the rebooted series. For Season 3, we partnered with Trailer Park Productions and oversaw trailer development, ensuring editorial and visual consistency with the established brand. Across all seasons, I led the execution of 360° marketing deliverables, supervised on-set video production, and directed cast interviews to capture compelling promotional content. My role was pivotal in shaping the tone, look, and messaging of each season’s campaign from concept through launch.