As Writer/Producer on all three seasons of The Impact: Atlanta, I played a central role in shaping the series’ promotional voice and visual identity. From the early conception stages, I developed key campaign language, and collaborated closely on the overall themes and design approach. I also worked in partnership with Lionsgate Productions (formerly EONE) to produce trailers that captured the show’s energy and cultural relevance, ensuring tone and visuals were aligned across platforms. Additionally, I led the production of 360° marketing deliverables for each season, helping establish The Impact: Atlanta as a visually bold, socially driven docuseries rooted in authenticity and influence.